Market validation is the only way to test a product through customer interviews and feedbacks around a clickable prototype.
Research Sprint unveil ideas, assessments and KPIs that design team needs to build great products.
Build, Test, Iterate and then Launch. Research Sprint is about how testing an idea viability without the waste of launching.
A research sprint will establish accurate answers to your product value.
Research sprint is the Lean Startup way to reduce risk and is a discovering process on what users want and what you should looking to build.
The SAY Digital Research Sprint Framework is at the very foundation of our process.
It is split into 6 main phases of development :
In this beginning Workshop, we are going to enlighten you on startup culture and the Lean Development methodology. The main goal is to work with you to identify your business problems and opportunities in order to shift an idea to a product.
Once the problematic of your business has been exposed we should have to focus on customer problem understanding through the creation of users feedback to study your market product impact.
Having a great problem solver product is great, but we have to leverage a revenue model from it. During this workshop, your SAY Digital Product Manager (PM) will assist you writing a compelling elevator pitch outlining your business model key advantages and extracting a content strategy implementing SEO, UX, digital marketing and launch impact componenent.
During the design sprints, it's all about answering critical business questions through design, blueprint, wireframing, prototyping and customer interviews. The purpose of this workshop is to get you a basic clickable prototype, in order to make your product available for users feedbacks with enough features.
The bottom line of this workshop is to expose your prototype to real targeted users according to persona stories outlined in workshop #2. This step is fundamental to get significant data on your product, features and market.
In this last workshop, we are going to use reverse thinking to learn from our results. If your strategy doesn't deliver the anticipated returns, it can be adjusted and refined, both at the prototype and strategic level, through the iterative phases of your product development process.