{"id":12021,"date":"2023-02-09T11:01:47","date_gmt":"2023-02-09T10:01:47","guid":{"rendered":"https:\/\/say-digital.io\/blog\/pourquoi-un-model-freemium-est-une-bonne-strategie-pour-une-entreprise-saas\/"},"modified":"2023-02-09T13:57:10","modified_gmt":"2023-02-09T12:57:10","slug":"pourquoi-un-model-freemium-est-une-bonne-strategie-pour-une-entreprise-saas","status":"publish","type":"post","link":"https:\/\/say-digital.io\/blog\/pourquoi-un-model-freemium-est-une-bonne-strategie-pour-une-entreprise-saas\/?lang=en","title":{"rendered":"Why a freemium plan can be a good strategy for a SaaS company ?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"12021\" class=\"elementor elementor-12021 elementor-11993\" data-elementor-settings=\"[]\">\n\t\t\t\t\t\t<div class=\"elementor-inner\">\n\t\t\t\t\t\t\t<div class=\"elementor-section-wrap\">\n\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-054e478 elementor-section-boxed elementor-section-height-default elementor-section-height-default mkdf-parallax-row-no mkdf-row-grid-no mkdf-disabled-bg-image-bellow-no\" data-id=\"054e478\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8464ca0\" data-id=\"8464ca0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b0df6c6 elementor-widget elementor-widget-text-editor\" data-id=\"b0df6c6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\"><p>Opting for a freemium model can be a good strategy for a SaaS (Software as a Service) company as it &lsquo;s a good leverage allowing them to:<\/p>\n<p><strong>Acquire new customers<\/strong>: By offering a basic version of the software for free, the company can attract new users who may eventually upgrade to a paid version with more features.<\/p>\n<p><strong>Generate revenue:<\/strong> While some users will use the free version only, others will upgrade to a paid plan, providing the company with a source of recurring revenue.<\/p>\n<p><strong>Build brand awareness<\/strong>: By offering a free version, the company can increase its brand awareness and reach a wider audience.<\/p>\n<p><strong>Gather valuable user data<\/strong>: The company can use the data gathered from free users to inform and priorize&nbsp; its product development and marketing strategies.<\/p>\n<p><strong>Reduce customer acquisition costs<\/strong>: Offering a free version can reduce the cost of acquiring new customers as it reduces the barriers to entry and risk for potential new users.<\/p>\n<p>Overall, the freemium model can be a good strategy for SaaS companies as it helps them attract and retain customers, generate revenue, and gather valuable data<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-cbc4e04 elementor-section-boxed elementor-section-height-default elementor-section-height-default mkdf-parallax-row-no mkdf-row-grid-no mkdf-disabled-bg-image-bellow-no\" data-id=\"cbc4e04\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-14f9ded\" data-id=\"14f9ded\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fa37d43 elementor-widget elementor-widget-spacer\" data-id=\"fa37d43\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f57f7c2 elementor-section-boxed elementor-section-height-default elementor-section-height-default mkdf-parallax-row-no mkdf-row-grid-no mkdf-disabled-bg-image-bellow-no\" data-id=\"f57f7c2\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5431287\" data-id=\"5431287\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a35d900 elementor-widget elementor-widget-text-editor\" data-id=\"a35d900\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\"><p><blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\">Ok, ok, I&#39;ll upgrade. <a href=\"https:\/\/t.co\/I3NGrPnmpw\">https:\/\/t.co\/I3NGrPnmpw<\/a><\/p>&mdash; Hillary Clinton (@HillaryClinton) <a href=\"https:\/\/twitter.com\/HillaryClinton\/status\/1311109145714720769?ref_src=twsrc%5Etfw\">September 30, 2020<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Opting for a freemium model can be a good strategy for a SaaS (Software as a Service) company as it &lsquo;s a good leverage allowing them to: Acquire new customers: By offering a basic version of the software for free, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":11999,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"categories":[74,121,102],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v15.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Why a freemium plan can be a good strategy for a SaaS company ? - Say Digital I\/O<\/title>\n<meta name=\"description\" content=\"freemium model can be a good strategy for SaaS companies as it helps them attract and retain customers, generate revenue, and gather valuable data\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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