{"id":11993,"date":"2023-02-09T11:01:47","date_gmt":"2023-02-09T10:01:47","guid":{"rendered":"https:\/\/say-digital.io\/blog\/?p=11993"},"modified":"2023-02-09T16:50:20","modified_gmt":"2023-02-09T15:50:20","slug":"pourquoi-un-model-freemium-est-une-bonne-strategie-pour-une-entreprise-saas","status":"publish","type":"post","link":"https:\/\/say-digital.io\/blog\/pourquoi-un-model-freemium-est-une-bonne-strategie-pour-une-entreprise-saas\/","title":{"rendered":"Pourquoi un model freemium est une bonne strat\u00e9gie pour une entreprise SaaS"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"11993\" class=\"elementor elementor-11993\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-054e478 elementor-section-boxed elementor-section-height-default elementor-section-height-default mkdf-parallax-row-no mkdf-row-grid-no mkdf-disabled-bg-image-bellow-no\" data-id=\"054e478\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8464ca0\" data-id=\"8464ca0\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b0df6c6 elementor-widget elementor-widget-text-editor\" data-id=\"b0df6c6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Lorsque nous parlons de strat\u00e9gies d&rsquo;entreprises en mode SaaS avec un <em>freemium <\/em>(abonnement gratuit), nous faisons r\u00e9f\u00e9rences au taux de conversion du produit qui est simplement le pourcentage d&rsquo;utilisateurs gratuits qui deviennent des clients payants.<\/p><p>Opter pour un mod\u00e8le d&rsquo;affaire en int\u00e9grant un freemium peut \u00eatre une bonne strat\u00e9gie pour une entreprise SaaS (Software as a Service) afin de doper son taux de conversion et ses revenus car il lui permet de :<\/p><p><strong>Acqu\u00e9rir de nouveaux clients<\/strong> : en offrant gratuitement une version de base du logiciel et ou du service, l&rsquo;entreprise peut attirer de nouveaux utilisateurs qui pourront \u00e9ventuellement passer \u00e0 une version payante avec plus de fonctionnalit\u00e9s. Il s&rsquo;agit de convertir les <a href=\"https:\/\/say-digital.io\/blog\/pourquoi-realiser-un-lean-canvas-au-lieu-dun-business-plan\/\" target=\"_blank\" rel=\"noopener\">early adopters<\/a>.<\/p><p><strong>G\u00e9n\u00e9rer des revenus<\/strong> : Alors que certains utilisateurs n&rsquo;utiliseront que la version gratuite, d&rsquo;autres passeront \u00e0 un plan payant plus complet, fournissant \u00e0 l&rsquo;entreprise une source de revenus et une traction n\u00e9cessaire \u00e0 stabiliser une croissance gr\u00e2ce aux revenus r\u00e9currents.<\/p><p><strong>Renforcer la notori\u00e9t\u00e9 de la marque\u00a0<\/strong>: en proposant une version gratuite, l&rsquo;entreprise peut accro\u00eetre la notori\u00e9t\u00e9 de sa marque et toucher un public plus large.<\/p><p><strong>Recueillir des donn\u00e9es utilisateur pr\u00e9cieuses<\/strong> : l&rsquo;entreprise peut utiliser les donn\u00e9es recueillies aupr\u00e8s des utilisateurs gratuits pour \u00e9clairer ses strat\u00e9gies de d\u00e9veloppement produits et de marketing.<\/p><p><strong>R\u00e9duire les co\u00fbts d&rsquo;acquisition clients<\/strong> : offrir une version gratuite peut r\u00e9duire le co\u00fbt d&rsquo;acquisition de nouveaux clients, car cela r\u00e9duit les barri\u00e8res \u00e0 l&rsquo;entr\u00e9e et le risque pour les utilisateurs potentiels.<\/p><p>Dans l&rsquo;ensemble, le mod\u00e8le freemium est une bonne strat\u00e9gie pour les entreprises SaaS car il contribue \u00e0 attirer et fid\u00e9liser les clients, \u00e0 g\u00e9n\u00e9rer des revenus et \u00e0 collecter de <span style=\"background-color: #ffffff; color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-weight: var( --e-global-typography-text-font-weight );\">pr\u00e9cieuses<\/span><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-weight: var( --e-global-typography-text-font-weight );\">\u00a0donn\u00e9es.<\/span><\/p><p><a href=\"https:\/\/www.toplyne.io\/blog\/everything-you-need-to-know-about-freemium-conversion-rates-benchmarks-tips-more\" target=\"_blank\" rel=\"noopener\">Pour en savoir plus<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-14269fd elementor-section-boxed elementor-section-height-default elementor-section-height-default mkdf-parallax-row-no mkdf-row-grid-no mkdf-disabled-bg-image-bellow-no\" data-id=\"14269fd\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a7afbf6\" data-id=\"a7afbf6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-76a44ae elementor-widget elementor-widget-spacer\" data-id=\"76a44ae\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5436919 elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default mkdf-parallax-row-no mkdf-row-grid-no mkdf-disabled-bg-image-bellow-no\" data-id=\"5436919\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-dffa0d5\" data-id=\"dffa0d5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-db306ea elementor-widget elementor-widget-text-editor\" data-id=\"db306ea\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\">Ok, ok, I&#39;ll upgrade. <a href=\"https:\/\/t.co\/I3NGrPnmpw\">https:\/\/t.co\/I3NGrPnmpw<\/a><\/p>&mdash; Hillary Clinton (@HillaryClinton) <a href=\"https:\/\/twitter.com\/HillaryClinton\/status\/1311109145714720769?ref_src=twsrc%5Etfw\">September 30, 2020<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Lorsque nous parlons de strat\u00e9gies d&rsquo;entreprises en mode SaaS avec un freemium (abonnement gratuit), nous faisons r\u00e9f\u00e9rences au taux de conversion du produit qui est simplement le pourcentage d&rsquo;utilisateurs gratuits qui deviennent des clients payants. Opter pour un mod\u00e8le d&rsquo;affaire [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":11998,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[74,121,102],"tags":[],"class_list":["post-11993","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-lean-startup","category-startup","category-venture-design"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Pourquoi un model freemium est une bonne strat\u00e9gie pour une entreprise SaaS<\/title>\n<meta name=\"description\" content=\"un mod\u00e8le d&#039;affaire int\u00e9grant un freemium peut \u00eatre une bonne strat\u00e9gie pour une entreprise SaaS pour doper son taux de conversion\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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